One need to choose those keywords that are frequently searched for and which
is in high demand, but not being already used by many other websites and
competitors, and thus has low competition. There are a number of keyword
research tools that can help you find them.
Apart from the Wordtracker which was already discussed in an other article, we
have some more equally important research tools like the Overture, Google
AdWords Keyword and Guidebeam.
Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword
suggestion tool is free and much quicker to use than Wordtracker. It works more
like the Wordtracker but doesn't tell you how many websites are targeting each
keyword phrase. For example if you type ‘Computer’, the Overture search
suggestion tool will tell you that during the last month the word ‘Computer’ was
searched, say for example 459550 times at Overture.Com. Similarly 'computer
game' was searched 302210 times. Also, given one word it will tell you all
relevant combinations of that word, which are based on actual searches done by
people. If the word you keyed in is not a common search term then you will not
get any results. It means that very few people have actually searched for that
word during the last month.
Even Google Keyword Tool generates potential keywords for your ad campaign and
reports their Google statistics, including search performance and seasonal
trends. Features of this tool include,
• Sorting the results of your desired keyword search by popularity, past
performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there
or add them all at once.
• Searches for keywords present even in any webpage URL specified by your
search. It can also expand your keyword search even further to include those
pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics
database. This helps you to get new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase
and it will suggest a large number of related searches. The numbers generated
against each phrase are Guidebeam's estimation of how relevant that phrase is.
These softwares are useful for researching how people search the web and then
optimizing your own web pages so that more people find your web site.