Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they
were looking for. Of course, search engine optimization and better rankings
can’t keep your customer on your site or make them buy. The customer having
visited your site, now ensure that he gets interested in your products or
services and stays around. Motivate him to buy the product by providing clear
and unambiguous information. Thus if you happen to sell more than one product or
service, provide all necessary information about this, may be by keeping the
information at a different page. By providing suitable and easily visible links,
the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really
know who your customers are and what they want to buy, it is unlikely you make
much money. Website business is an extension or replacement for a standard
storefront. You can send email to your existing clients and ask them to complete
a survey or even while they are browsing on your website. Ask them about their
choices. Why do they like your products? Do you discount prices or offer
coupons? Are your prices consistently lower than others? Is your shipping price
cheaper? Do you respond faster to client questions? Are your product
descriptions better? Your return policies and guarantees better than your
competitor’s? To know your customer you can check credit card records or ask
your customer to complete a simple contact form with name, address, age, gender,
etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day
and also your customers may be from other states that are thousands of miles
away. Always provide contact information, preferably on every page of your
website, complete with mailing address, telephone number and an email address
that reaches you. People may need to contact you about sales, general
information or technical problems on your site. Also have your email forwarded
to another email address if you do not check your website mailbox often. When
customer wants to buy online provide enough options like credit card, PayPal or
other online payment service.